the old ways just won’t cut it any longer!
by gale crosley, cpa
cpa firm growth consultant
the more things change, the more we need to change with them. massive shifts in market conditions are profoundly affecting our profession. but it’s not just the market that’s recalibrating. we’re also in the midst of a revolution in information gathering, which influences how our buyers think and how they make decisions.
these changes represent a realignment of our universe. they demand that we move beyond old, familiar ways of generating leads and adopt new strategies that reflect today’s environment.
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